Android App Development: Key Benefits for Businesses

Businesses today are constantly on the lookout for modern tools and advanced technologies that can help them gain an edge over their peers in the market. This is especially true in the context of app development as mobile devices become increasingly popular. Here, Android has long demonstrated its potential, which is why it is the leading OS platform in the market. Did you know — more than 81% of all smartphones worldwide are powered by Android? Of course, that cannot and should not be the only reason why any business should choose Android. Since its inception, it has been a Linux-based open-source software. And, with its popularity increasing by leaps and bounds the popularity of the android platform and apps is unquestionable.

So, here are some other reasons why a modern company would do well to choose Android for their app development projects.

1. Reduced development cost: Development cost is a key consideration for any company looking to develop an app. The good news is that Android offers considerable advantages in this department as well. Android apps are written in Java which happens to be one of the most popular programming languages across the globe. Suffice it to say that Android development will not only ease the process of looking for developers but also bring down the company’s investments in the project considerably.
2. Agility in the context of devices and features: Compared to iOS, Android manages to offer significantly better levels of flexibility within apps. In plain speak, this agility means companies are afforded the ability to completely mold the app following their users’ needs and expectations. This is one of the reasons why Android is such a massive hit among start-ups since it enables start-ups to get creative and create exceptional apps.
3. Accessibility: Harking back to the bit about Android enjoying the largest share in the worldwide OS market — this fact not only serves to indicate the extent of the platform’s popularity. It also serves to showcase a crucial benefit: accessibility. With an Android app, a company is immediately able to gain access to more than half of smartphone users across the world. Plus, Android can also be used to build apps for smart TVs, smartwatches, car infotainment systems, thus further expanding the business’ reach in the market.
4. Ease of integration: When a company offers an app to its customers, it is vital that such apps can be accessed and managed via the company’s back-end systems. To do that, i.e. access the app’s back-end systems, the company must be able to integrate them with the app. Unfortunately, this can be quite challenging — well, unless you opt for Android which is highly conducive to the integration of apps with enterprise systems.
   
   Some would tell you that the fact that Android has the biggest share in the global OS market is ample reason to choose this platform, but we are inclined to disagree. Why? Well because while the prevalence of Android is certainly no small thing, the fact remains that there are plenty of other compelling reasons why businesses should opt for Android to develop apps for their businesses. Besides the aforementioned benefits, Android also offers the benefit of being highly conducive to portability, being a very quick tool, and of being highly conducive to the use of high-quality graphics. So rest assured that your decision to engage in custom Android development services will deliver fruitful results for your organization.