Artificial Intelligence: How it Benefits Live Streaming Services
Online streaming had been quickly gathering a lot of steam in the market long before the pandemic even came long. However, for the past one and a half years, we have seen online video streaming achieve staggering growth. While that is understandable, what remains truly amazing is the fact that the quality of live video streaming remains poor, generally marred by a variety of issues, including privacy concerns, accessibility, user experiences, etc. Thankfully, the market has found terrific help in the form of artificial intelligence which is starting to revolutionize the concept of live video streaming. Here are some of the ways is doing that:
1. Privacy issues: Live video streaming has proven to be a fantastic concept, allowing users to share a variety of content with users across the globe. However, it is plagued by one key challenge: Privacy. This problem is further compounded by the non-editable nature of live-streamed videos. Consequently, there is a grave risk of streamers’ privacy being inadvertently invaded. And not just folks who create such content — privacy challenges in this context can also be about others’ as well, perhaps some unwilling participants. Thankfully, technology companies all over the world are actively working to better address this issue with help from artificial intelligence.
2. Object detection: Streaming is decidedly a terrific concept, but it is not without its flaws. Take streaming objectionable content, for example. Well, AI helps video streaming platforms to automate the process of identifying streams that may not comply with their streaming rules and guidelines. Furthermore, as the technology is also able to evolve automatically based on the data it processes, it will soon be able to retrieve metadata automatically and thus, further improve object detection as well. This, in turn, will make streaming much safer in terms of harmful content finding its way online.
3. User experience: Thanks to the prevalence of countless apps such as Facebook, Instagram, Tik Tok, etc. that allow users to live stream from anywhere, at any point, it has become more important than ever that these videos be cataloged in real-time. AI helps in this regard, though its assistance doesn’t end with just cataloging. The technology takes it up a few notches, allowing companies to analyze content in different formats, i.e. videos, text, and images, and videos. To what end, you ask? Well, to help offer users precisely the kind of content they are likely to be interested in that is determined based on their surfing history, liked videos, searches, etc.
There is no denying that online streaming will continue to record growth for the foreseeable future. Unfortunately, that in no way assures the quality will improve — at least not till we proactively seek to address this particular challenge. Now, as demonstrated via the above discussion, issues will continue to plague the sector, but they can be slowly and gradually addressed with help from artificial intelligence.
Thanks to its ability to analyze virtually limitless data at a rapid pace, AI can help contend with some of the key challenges, such as context indexing, better accessibility, and so much more. So, if you too wish to improve your streaming endeavors, we highly recommend fortifying your live streaming app development process with artificial intelligence.
