Broadcast Media: Impact of Digital Technology

Broadcast media, i.e., the distribution of information via TV, radio, and location-based transmissions, has undergone significant changes that have become obvious in the industry’s stats. It is an indispensable part of mass media. Earlier broadcast media meant electronic media, viz., television and radio. Their job was to transmit content in audio and video formats to the mass audience.

What is Broadcast Media?

It refers to sending information via television, radio, newspapers, magazines, Bluetooth marketing & other location-based transmissions to a vast group of recipients. They gradually took their position alongside an already existing print media, forming a powerful combination later termed traditional media.

Anyway, as broadcast media undergoes such changes, anyone looking to keep up would be wise to watch out for the latest trends, especially the ones listed below:

1. ATS 3.0: The newest broadcasting technology available in the market, ATS 3.0 defines how television signals are broadcast and interpreted. An upgrade over the antenna-based TV system, ATS 3.0, combined with internet access, delivers high-definition and engaging viewing experiences. It also means that broadcast videos are no longer restricted to TV for viewing and can be watched on tablets, smartphones, etc.

2. Artificial intelligence: Thanks to the prevalence of digital tools and technologies and the countless conveniences they offer, the demand for tailored content among new-age content consumers has shot through the roof. So, how is broadcast media dealing with this shift? With some help from artificial intelligence to deliver top-notch viewing experiences to consumers through tailored recommendations and more.

3. Augmented Reality Graphics: Augmented Reality Graphics (AR-GFX), among the most popular trends to make their presence felt in the broadcast media industry, enable the development of highly engaging experiences for the viewers, especially by allowing the content to be connected to the audience’s environment. Not only that, AR-GFX also enables content providers to cut down their production costs and do away with cumbersome tasks such as chroma keys, lighting setup, etc. The growing use of this technology has, in turn, led to the emergence of distinctive live broadcasts, including but not limited to, live streamers, elections telecasts, eSports, etc. Such live broadcasts typically execute data integration in real-time using AR graphics-driven solutions.

4. Over-the-Top (OTT) technology: One of the most crucial changes that the broadcast media industry has experienced over the past decade is the emergence of content streaming platforms such as Hotstar, Netflix, Amazon Prime Video, — all thanks to OTT technology. What is OTT tech? Well, it is software that allows people to watch content over the internet. As you can imagine, this has put tremendous strain on the broadcast media industry, wherein service providers rely on the age-old means to broadcast content.

As technology continues to evolve rapidly, it has become abundantly clear that even the broadcast media industry must keep up with all the many changes to survive and thrive, even in the face of growing competition. This urgent need for integrating advanced technologies in the broadcast media sector is also driven by fundamental changes in viewer behavior and demands. Adopting modern technologies is critical if any broadcast media organization intends to stay ahead of the curve and successfully tend to its audience’s evolving needs and expectations. Suppose you want to take your broadcast media business to the next level. In that case, we highly recommend that you start looking for an expert media software development company to help you leverage modern technologies to drive your business’ growth as envisioned.



A professional and security-oriented programmer having more than 6 years of experience in designing, implementing, testing and supporting mobile apps developed.

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Ryan Williamson

A professional and security-oriented programmer having more than 6 years of experience in designing, implementing, testing and supporting mobile apps developed.