Cloud Computing Its Importance for the Media and Entertainment Sector

Though cloud computing still comes across as an overwhelming concept to some, the media and entertainment sector has demonstrated a keen interest in technology. To understand why that is, allow us to first explain how cloud computing serves the media and entertainment industry.

Switching to cloud-based solutions helps the M&E sector successfully tend to the need for agility. Cloud services are not only more cost-efficient, allowing companies to fulfill needs during unpredictable surges in demand, but also empower companies in this space to keep the entire business’ requirements in sync. The digital offerings, servers, etc. can also be adapted and equipped based on the business’ unique and evolving requirements.

Now, it is time to quickly take a look at some of the reasons why cloud computing is important for the media and entertainment sector.

1. Scalability: It is clear the modern-day customer can be very finicky and demands not only an abundance of choices but also high levels of flexibility when it comes to the media and entertainment content they consume. And let us not forget how unpredictable consumer demand can be, which means viewership surges are expected. However, to ensure zero disruption, companies must be able to deal with these factors in real-time. How does one do that? Via cloud computing, of course, which offers on-demand services, allowing companies to scale storage whenever they need it.
2. Risk management: Cloud computing in the media and entertainment sector, much like in any other industry, brings countless benefits to the table such as the ability to work remotely, distributed teams, etc. thus safeguarding the business against issues arising from challenges rooted in the inability to access the requisite infrastructure for delivering services. Sure enough, the COVID-19 pandemic did take a toll on the sector, but with cloud computing, proactive media companies were able to not only seamlessly manage risks but also prevent any disruptions to the continuity of their business.
3. Savings: One of the biggest reasons why over-the-top service providers pose such a major threat to traditional media and entertainment companies is because the former does not rely on broadcast TV or cable to reach its audience. This, in turn, results in a massive reduction in costs for OTT providers since they do not have to pay for the distribution of their content through such mediums. Furthermore, cloud computing enables them to rein in their technology and storage costs. Furthermore, thanks to the various levels of cloud storage SLAs for hot vs. cold digital assets, M&E companies can reduce costs even more.

Content providers, no matter if they operate at a Netflix, Amazon Prime Video scale or have small scale operations, can stand to benefit immensely from media & entertainment IT solutions driven by cloud computing. Of course, there are the aforementioned benefits; but in addition to that, cloud services can also help operators in this space to enhance their engagement across channels, achieve better efficiency, and drive better, data-driven decisions that are primed to boost and further enable the company’s growth. However, be careful about your choice of a service provider to help with this project. First, understand your requirements and then take time to carefully verify the vendor and the quality of their offerings to ensure your project’s success.