Cloud Technology: How it Helps Improve Customer Experiences
As pretty much anyone would tell you, customer experiences are critical to any business, no matter the industry it may operate in. This is because such ace quality experiences translate into customer loyalty for the business and the brand, but significantly better results and growth. A 2020 Deloitte study found that 80 percent of people base their decision to purchase an emotional connection with the brand. Sure enough, brands, too, have been quick to realize just how valuable customer experiences are. In this day and age, they deliver value to the business world, thus driving them to modern technologies to aid their efforts.
Now, the market has plenty of such technologies to offer, too, though none has proven to be quite as potent as cloud computing. Why? Of course, because of the countless benefits, it further fortifies the quest for top-notch customer experiences. In addition to helping companies achieve substantial cuts in their operational costs, they enable employees to collaborate seamlessly; cloud technology also allows companies to ameliorate customers’ experiences as well. Let’s see how it does that.
1. Tailored customer experiences: Offering personalized experiences to customers that factor in their individual preferences and interests is among the most rewarding means to win over customers. Cloud computing helps companies do that by enabling storing a virtual sea of data sourced from critical sources. This data can then be analyzed to create customer profiles and adapt offerings better suited to customers’ tastes and needs.
2. Access anywhere: It enables employees to access important information and data at any time, from anywhere. As a result, even employees who are working remotely can serve customers equally well at all times. Not only that, it also allows customers to log into self-service portals at any time, from any corner of the world. This, in turn, enables them to raise and have their queries or issues tended to much more quickly. And, thus, leading them to be much more satisfied with their experience of engaging with the company.
3. Leverage analytics: A cloud-based platform helps serve the business’s various operational and decision-making needs; it becomes that much easier to integrate it with a data analytics engine and algorithms. Once that is done, the system can offer visibility and transparency into all relevant data. This real-time access to data, then, serves a vital purpose — empowering decision-makers to make more informed, data-based, and sound decisions in the interest of the company.
As you can see, cloud computing technology has proven to be a substantial part of the endeavors to foster high-quality customer experiences in countless ways. The business doesn’t only gain better employee productivity but also substantially better levels of customer experiences. However, if you are still deliberating if you should find a cloud development company for your business too, rest assured that it is indeed a sound decision — one that your company, employees, and customers will be able to benefit from for the foreseeable future.
