Cross-Platform App Development: Main Benefits

Ryan Williamson
3 min readOct 1, 2021

Smartphones have a tremendous influence on our way of living. Their growing prevalence has put immense focus on companies to offer resources that enable quick and easy development of apps to reach customers across various devices. Our mobile phone dependence has increased with time — from finding places to eat, shopping for clothes to wear, booking tickets for our favorite shows, and much more. The growing prevalence of mobile devices has put immense focus on resources that can enable quick and easy development of apps to reach customers across various deviceThis is where cross-app development comes in, allowing companies to target multiple OS in one go. It aims to create a single application that runs identically on several platforms. This approach uses platform-agnostic technologies such as HTML, CSS and helps businesses cover many end devices at lower costs.

Listed below are some of its key benefits for all parties involved to help you understand why it is so popular:

1. Customers

Access to apps across different devices: A large number of people today rely on not one, but multiple devices and they may not necessarily have the same OS, which could prevent them from accessing the apps. Thankfully, since cross-platform apps can be used across different platforms, users can use them across different devices.

2. Businesses

Reduced costs: Using cross-platform frameworks affords companies the scope to share resources across the development lifecycle, thus making the project much more affordable as well as efficient while also building what is essentially multiple iterations of the same app for different platforms.
Better reach: Since cross-platform apps can be used across different OS platforms, companies that deploy such apps in the market can instantly gain access to a significantly bigger base of the target audience than they would have if they were to undertake native app development.
Support for multiple platforms: Building native apps for multiple OS platforms is a very expensive undertaking and not everyone has budgets large enough to accommodate such expenses. However, with cross-platform development, companies do not have to worry about this.

3. Developers

Code reusability: With cross-platform development, developers can make use of one code base for different OS platforms. Such code reusability, then, eliminates, or at least minimizes, the scope of repetitive tasks while also accelerating the development process and lifecycle.
Quicker development process: Given today’s cut-throat market, it is vital to get your product out in the market ASAP without compromising on quality, of course. Cross-platform app development is a terrific resource in this context as well, thanks to the fact that it makes use of one code base for different platforms. As a direct result of this particular feature as well as countless others, cross-platform app development results in a significantly faster development process and shorten time to market.
Ease of maintenance: The thing about making apps is that the job isn’t simply over once the app has been pushed out into the market. One must regularly update the app and also fix bugs as soon as possible to ensure the delivery of a high-quality experience. This is much easier to do with cross-platform app development.

As charming as the concept of developing native apps may seem, the truth remains that it is a process that is quite complex and rather prone to issues. And let us not forget that native app development also restricts companies to the platform for which they are developing a given app. Such issues, then, can take a toll on customers’ experiences while engaging with your brand.

Of course, no one wants that, which is why hybrid apps and cross-platform app development have emerged as a rock-solid and a better alternative to traditional native app development. Now, all you need to do is start looking for a trusted provider for cross-platform app development services and get started on your project ASAP.

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Ryan Williamson

A professional and security-oriented programmer having more than 6 years of experience in designing, implementing, testing and supporting mobile apps developed.