Data Analytics: The Driving Force of Digital Transformation
Digital transformation is no longer a distant dream or even a fancy must-have. It is, as a matter of fact, now a necessity for all companies, especially the ones who intend to succeed in this cut-throat environment. Suffice it to say that there is a rush to partake in this change and adopt a variety of means to enable it. Now it goes without saying that there is an abundance of options to aid and drive this change, especially considering the demand is humongous! There are big data, artificial intelligence, machine learning, and so much more! And yet there is one name in particular that stands out — data analytics. Don’t get us wrong — the rest of them are essential as well; it’s just that data analytics’ contributions are unique.
You see, despite the access to a goldmine of data, many companies often struggle with it and with putting it to good use. The reasons include poor quality of data, unusable data, etc. The core issue is then clear: The lack of the proper means to truly leverage the data available. It is where data analytics and the solutions that enable it to come in. Data analytics, i.e., the process of cleaning, transforming, and analyzing data, empowers companies with unprecedented insights and information, thus helping them drive their digital transformation in just the direction they are aiming for.
Now, let’s discuss these benefits in detail to help you better understand the role data analytics plays in digital transformation:
1. Better insights: As mentioned above, data analytics is the process of cleaning up the data and more. It means that you can discern between what data is valuable and what data will serve no purpose at all, thus allowing you to eliminate them from the mix. As a result, you achieve robust and highly reliable insights.
2. Informed decisions: Data analytics cleans up the data and presents it in a manner that can be easily comprehended by the decision-makers in the firm. As a result, they have all the information, such as market trends, sales projections, and so much more. What happens when you have access to such rock-solid information? You can make decisions that factor all this in, i.e., a comprehensive, well-thought-out approach.
3. Monitor employees’ performance: Thanks to the rapid progress that technology has made, it is now also possible to measure employees’ performance based on more than the rudimentary indicators such as leads and conversions. Data analytics now allows companies to gauge their employees’ performance on other equally important factors like efficiency rates across the shift, per hour efficiency, and more. Such insights can then be leveraged to achieve better employee efficiency.
It is clear to see that data analytics is not just another tool to use; it is, in fact, a fundamental part of any modern business’ strategy. So, if you want to ace this, we highly recommend finding a trusted vendor for proper data analytics services.
