How The Travel Industry Can Better Leverage Coupon Marketing

Coupons may seem like a thing of the past to some, but the truth is they are not only alive but thriving. And why wouldn’t they — human being still love discounts as much as they did when the concept of coupons and discounts first emerged. It is why tokens continue to be a critical part of business strategies in most industries across the globe. However, they stand to deliver top-notch benefits to one industry in particular: travel and tourism. Considering the amount of time and planning customers typically dedicate to their journeys, the scope of attaining their business utilizing promotions, and more is immense.

And then there’s also the fact that, according to a recent study, 75 percent of people who shop online spend ample time looking for a promotion or deal on the object they intend to purchase. And to be quite frank, not using coupons as a means of marketing is basically like impeding your path to growth, especially seeing just how important they are to consumers. And before you start drawing up some coupons-based strategy, allow us to walk you through some of the handiest tips that will help you better leverage this fantastic tool for marketing.

1. Design is critical: We don’t even have to tell you just how important presentation is, no matter what the object at hand may be. And when it comes to something as consequential as coupons, the assertion is rendered even more crucial. So, be sure that the cards you put out offer a precise list of exactly what’s being offered, contact details, restrictions (if any), and more. Oh and don’t forget to integrate visual representation of the outcome you are aiming to deliver to the customers.
2. Cart abandonment: A study found that the global average rate of cart abandonment is as high as 75.6 percent. And if you think that’s bad, wait till you hear the stats for the travel industry. Roughly 82 percent of purchases in this industry are left incomplete. While this isn’t entirely unexpected, it still makes sense to try and alleviate this issue. So, you can use coupons to put together occasional offers to be delivered at what is referred to as ‘intent-rich’ moments.
3. Social media is your friend: A new report found that as many as 54 percent of consumers are inclined to use a coupon that they come across on social media. Combine that with the knowledge that people spend a humongous part of their day on social media; it would be sinful to not employ it to the business’ benefit. Coupons on social media will serve the general-purpose as well as allow you to gain better traction and establish solid relationships with customers on a channel that they are known to prefer.

The decision to undertake the development of a smartphone coupon app, when combined with clear-cut goals, careful planning, and right investment can help any travel business achieve growth like it would have never imagined. So what are you waiting for?