Online Travel Portal Development: Advantages for Travel Industry

Ryan Williamson
3 min readFeb 17, 2020

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As anyone and everyone has observed by now: The world around us today has become increasingly digital. Just think about it — so much of our everyday lives is done online. From banking to shopping, there’s hardly anything that one can’t do online now. This dependence on the internet has had especially profound ramifications for one industry in particular: Travel. You see, travelers now want to plan their vacations, book tickets, hotels, and more and hire services all from the comfort of their couches or wherever they are. This shift is of crucial importance to the industry since it has necessitated a significant strategy for companies operating in this space: Adoption of travel portals.

Travel portals, i.e., websites for a travel business as well as its products and services, have come to play a crucial role in how companies achieve growth along with the pace of this growth. You see, customers today are not restricted by the constraints of having to depend on a local travel agent. Thanks to the internet, they can find everything they need and that too within their budget. IT has, of course, translated into intense competition in the industry, one that is best dealt with online travel portals. Let’s see exactly how that happens.

1. Enhanced customer service: When one travels, especially to a foreign land, there are bound to be ample things they need assistance with. From currency issues or perhaps a problem with the hotel room they booked — it becomes easier to deliver the necessary customer support to travelers whenever they so need it. This ability to receive assistance with their issues no matter where they are is a significant contributor to a top-notch customer service experience.

2. Round the clock access: Long gone are the days when a physical visit to a travel agent was the norm; today, customers want to do everything online, including checking out rates, availability of tickets, rooms, and more without necessitating the inconvenience of a visit to the travel agent. And guess what can help make sure that your customers don’t have to do that? Yep, a travel portal. It gives customers 24x7 access to all the services and support they might need while planning their travels or even while they are already traveling.

3. Wider reach: Despite the vast potential of the travel business, it can be quite challenging to increase one’s customer base because of the cut-throat competition. However, when you have a distinctive travel portal to support your customers as well as the business’ goals, success is a guarantee. Why? Because a robust portal allows you to tend to the requirements of not only clients in the vicinity, but also all over the country. And if you have the infrastructure and preparedness, then even clients across the globe.

Suffice it to say that with an online travel portal development company’s services, you can set up a foundation so solid for your travel business, that the achievement of all of the goals and aims you have laid out for the company becomes child’s play.

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Ryan Williamson
Ryan Williamson

Written by Ryan Williamson

Tech-savvy professional with 13+ years in app development, leveraging expertise to build partnerships, promote Rishabh Software, and enhance brand visibility.

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