The Impact of VR on Real Estate Sector

Ryan Williamson
3 min readOct 8, 2020

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The world is brimming with many new and advanced technologies, with each of them offering exceptional potential to transform different aspects of our lives. And amongst this group, there is one name in particular that has demonstrated top-notch potential: Virtual Reality. And, because of its vast scope of application, which ranges from e-commerce to real estate. In fact, as the application of VR in real estate increases, we see some fantastic and unique benefits, such as the ones listed below:

Uses of virtual reality in real estate

  1. Better reach: We live in a very global world, i.e., one where people do not like being restricted by geographical boundaries. And in the context of real estate, VR has helped significantly to ensure that by enabling customers from all over the world to check out properties in distant corners of the world. It can alleviate many struggles associated with moving between two countries or even from one corner to another of the same country.
  2. Savings: There is no denying that there are huge costs and time investments related to visiting properties in person. One must also contend with environmental factors such as traffic jams. VR provides freedom from all while also helping both agents and customers save precious time and money.

Suffice it to say that virtual reality brings a whole world of distinctive advantages to the table for the real estate sector. That begs the question, exactly how virtual reality does that. Well, by enabling changes in the following ways:

  1. Visualize online: More often than not, agents start to sell properties before they are even made. For that, they typically rely on 3D models and 2D visualizations. However, VR has helped make this process better by enabling visualizations that offer a highly immersive experience to prospective customers.
  2. Virtual staging: Another vital part of selling a property is staging. After all, you can’t just sell a structure — it is essential to help buyers visualize what the house will look like in all its glory. It also helps them form an emotional bond with the property, which plays a crucial role in the final decision.
  3. VR-driven commerce: Now, we understand if you may be inclined to think that the application of virtual reality in the context of real estate is limited to, well, virtual tours, you’d be wrong. VR can be leveraged in plenty of other aspects, such as e-commerce. Allow us to explain: Say, on a virtual house tour, a customer likes a piece of furniture. You can use VR to channel customers to an online furniture store to buy the desired portion of furniture. There are plenty of other such means to deliver new-found levels of convenience to customers employing virtual reality.

There is much to be gained with VR and if you want to do it too, you should find a reliable real estate software development service and get cracking on it!

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Ryan Williamson
Ryan Williamson

Written by Ryan Williamson

Tech-savvy professional with 13+ years in app development, leveraging expertise to build partnerships, promote Rishabh Software, and enhance brand visibility.

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