Transforming business with AR and mobile app development

Ryan Williamson
4 min readFeb 13, 2024

Augmented Reality (AR) is a rapidly evolving technological innovation of this digital age. AR offers unique opportunities for businesses by blending the real or physical world with the virtual world to offer an immersive and interactive user experience. Its technology of augmented reality and its use goes well beyond what we have seen or experienced before.
This innovative and transformative technology changes user interaction in many ways. It opens new areas that allow businesses to connect with their customers in unique ways that can drive user engagement and boost business. AR technology is now used in almost all fields and industries, from retail, healthcare, and real estate to education. It will transform mobile app development across multiple sectors to offer enhanced interactive and personalized user experience.

In this article, we will explore how Augmented Reality helps boost business with mobile app development.

Benefits of using augmented reality (AR) in mobile app development

  • Increased customer engagement: Augmented reality (AR) can play a very important role in increasing customer engagement for businesses. AR creates interactive and immersive for users, encouraging them to spend more time interacting with the application. Increased engagement leads to better customer loyalty and conversion rates. For example, an AR based retail app can help customers visualize their outfits or furniture by virtual mapping, making the shopping experience more engaging and personalized. Similarly, real estate apps can enable prospective buyers to explore properties by offering virtual tours of properties from the comfort of their homes. Augmented reality transforms the passive experience of buying into an active one and generates a deeper connection between customers and businesses, thereby increasing customer engagement.
  • Customized experiences: Augmented Reality offers personalized or customized experiences to customers. Augmented Reality overlays the digital information onto the physical world, allowing businesses to offer customized content based on real time context, user preferences, and behavior. For example, AR for a tourism application can provide personalized virtual tours based on their interests, or a retail app can use AR to recommend products to virtually try on, based on customer’s browning history and personal preferences. Customized experiences using AR increases the user experience, leading to better customer loyalty and business growth.
  • Marketing: Mobile apps integrated with AR offer a very transformative approach to marketing. AR creates interactive and immersive brand experiences and can engage customers in a very personal way. As an example, a mobile app that is AR-enabled can allow customers to interact virtually with a product brochure realistically, in their own personal way. This can give a deeper understanding of the product and create a unique and engaging brand experience. AR-based mobile apps can also be used for interactive advertising campaigns that can enhance brand visibility. Businesses can easily create distinctive marketing policies that can sync with tech-savvy customers to strengthen the brand image and market presence.
  • Education and training programs: By making complex information more engaging and understandable, mobile apps integrated with AR can provide an interactive and immersive learning experience. As an example, an AR-based training app simulates real-world scenarios that allow employees to learn and practice new skills realistically. This increases the effectiveness of training while reducing the time and cost associated with conventional training methods. In education, AR can bring abstract concepts to life using mobile apps that can lead to better retention of knowledge. AR in mobile app development can easily transform how information is delivered, used, and consumed by users.
  • Maintenance and operations: AR is a game changer for operations and maintenance when integrated with mobile apps. AR enables the overlay of digital information over the real world to enhance user perception and interaction with the environment. AR can provide real-time data and 3D visualization to technicians that can enable them to identify issues and make repairs more efficiently. For example, an AR mobile app can display machine components to guide technicians through the repair process and even simulate the potential solution. This can effectively reduce downtime and costs while improving the quality of service. AR can also facilitate remote assistance allowing experts to guide on-site staff through tasks, thereby enabling faster response times.

Examples of AR in mobile app development
Pokemon GO: This popular mobile game uses AR to engage players to capture virtual Pokemons on their mobile apps. The phone’s camera and GPS are used to create virtual Pokemons to offer an immersive and interactive experience for players.
IKEA: The AR-based IKEA Place app allows users to see virtually how the IKEA furniture would look and fit in each space. The app uses the phone’s camera to create a 3D model of the area and allows users to place the virtual furniture in that space to see how it looks and feels. It is a great example of a business using AR integrated mobile apps to boost business.

Final Words
Augmented reality can boost business performance when it is integrated with mobile app development. An app building services company can help in leveraging AR to enhance business operations and user engagement, by providing expertise in developing interactive and intuitive AR applications that transform business processes that lead to increased efficiency and cost savings. Integration of AR in mobile app development is a great strategy for businesses to stay competitive in this digital age.

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Ryan Williamson

A professional and security-oriented programmer having more than 6 years of experience in designing, implementing, testing and supporting mobile apps developed.